For this assignment you will select a hospitality company from the Fortune 500 list. This is necessary because these are publicly traded companies and will provide the necessary information to complete the assignment. This case study assignment is based on Environmental Sustainability and Ethical decision making. A review of the first section of the company’s annual report is an excellent place to start. Company Background Summary: A brief synopsis of who the company is and what they do. When making a summary of your own, you’ll want to keep it short and sweet; the summary is only meant to introduce the company and what they do, it’s not meant to be comprehensive. Include their vision, mission, and core values. (1-2 pages) Environmental and Corporate Social Responsibility Initiatives: Using information provided in their most recent annual report, discuss the organization’s environmental sustainability initiatives and the progress the company is making towards achieving those initiatives. (1 Page) Analysis: Using the strategic management tools you have practiced with throughout the term, create a SWOT analysis with a focus on ethics and social responsibility (2-3 for each SWOT element – copy and paste the SWOT chart to the document you submit) Matching: Using the TOWS matching factors described in week 10 (SO, WO, ST, WT), identify and describe 2 strategies the organization can pursue. Include the specific SWOT factors you would match. (1-2 pages) Summary: Select one of the two strategies that you believe would be the best strategy to pursue. Describe your proposed strategy and discuss how this would benefit the company and what potential barriers could prevent the company from pursuing this strategy. (1-2 pages) https://hbr.org/2006/12/strategy-and-society-the-link-between-competitive-advantage-and-corporate-social-responsibility http://ejbo.jyu.fi/pdf/ejbo_vol14_no2_pages_14-20.pdf https://bizfluent.com/how-7795257-conduct-ethical-analysis.html

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