question archive Identify the strategies for entering into the global market
Identify the strategies for entering into the global market
Subject:MarketingPrice: Bought3
Identify the strategies for entering into the global market. Assess the strengths and limitations of each. Give an example of a company that has made a success of doing business in the global economy. What lessons from McDonald’s success in the global marketplace are transferable across industries? Respond to at least 3 of your classmates.
Need at least 1 reference, 200 word minimum. Here is the text that we are studying:
1)Read the following chapters in: Managerial Marketing:Chapter 12: Marketing Channels and Distribution Decisions Chapter 13: Marketing Challenges in the New EconomyChapter 14: Managing Marketing in the Global Economy
