question archive The case study is on Marketing Research Ethics
Subject:MarketingPrice: Bought3
The case study is on Marketing Research Ethics. .
1) Choose a company that falsely advertised to their consumers recently or in the past.
2)Answer the following below: - How the company false advertised to consumers? -What were the results of the false advertisements? -Was the company penalized and how did people find out (better business bureau, ethics board, etc.)? -What could the company have done differently regarding their marketing strategy?