question archive 1) Describe the Consumer Value Framework (CVF), including its basic components
1) Describe the Consumer Value Framework (CVF), including its basic components
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1) Describe the Consumer Value Framework (CVF), including its basic components.
2) Define consumer value, and compare and contrast utilitarian value and hedonic value. Describe two situations--one in which you received utilitarian value and the other in which you experienced hedonic value. Which made you more satisfied?
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