How has the consumer changed and how does Airbnb’s customer value-proposition meet this change?

Answer:

Airbnb’s value propositions

• Owners can list their space and earn money and Airbnb offers insurance to listed properties.
• Travellers get authentic experience at a cheaper cost
• Simplified booking processes, Rating and review systems
• Home stay instead of hotels

How consumers are changing and how Airbnb meets their needs

• Increasing need for variety –Airbnb offers stays in 34000+ cities, in 190 countries and is expanding further. It offers home stays in exotic places with local people
• People want more than cozy and luxury experience. They want authentic experiences. -Air BnB offers that.As an Airbnb ad says people want to go and experience the authentic flavor of the city. A star hotel can never create artificially such genuine experience
• consumers are increasingly splurging on innovative experiences –Airbnb Stays at local rentals offer an imperfect experience and thrill, and travelers have the opportunity to see spots which would not be in the usual list of a traveler’s guide
• Consumers are increasingly moving towards break the conventional travel- Consumers are traveling not just to enjoy the travel but to are in search of finding a meaningful journey which touches spirituality and health. Using Airbnb, Travellers move into localities and are able to get an unconventional view of the tourist spots and try out new adventures.
• Increased use of Shared economy based on mutual trust –consumers are getting comfortable with the shared economy.Airbnb has created such trust through user reviews and visual content- photos of homeowners and buildings. User generated content is more beneficial than professional content
• Consumers now use more technology than ever and they want simplified systems- Simplified processes are necessary to keep the hassles away from an already tiresome travel. Airbnb offers a hassle free experience.
• consumers want Cheaper stay – people want to get more value out of a travel. Rental stays at Airbnb offers them at a much cheaper rate than conventional hotels