Assessment Information/Brief 2020-2021 To be used for all types of assessment and provided to students at the start of the module

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Assessment Information/Brief 2020-2021 To be used for all types of assessment and provided to students at the start of the module. Information provided should be compatible with the detail contained in the approved module specification although may contain more information for clarity. Module title CRN Level Strategic Management 39297 6 Assessment title Assessment 2 – Case-study Weighting within module This assessment is worth 50% of the overall module mark. Submission deadline date and time by 4pm, May 13th 2021 via Turnitin. Assessment set by Tracy Dixon E: T.L.Dixon@salford.ac.uk How to submit You should submit your individual essay electronically via the Turnitin pages set up on the module’s Blackboard site - assessment section. Assessment Information/Brief 1 Assessment task details and instructions --------------------------------------------------------------------Strategic Management 2020-21: Assessment 2 – Case-study (This assessment contributes 50% of the overall module mark; learning outcomes assessed - 1,2, 5, 6, 9, 11, 12, 13) All generic questions about the assessment should be asked on the discussion board provided on blackboard – generic questions sent to tutors’ email will be directed to put these on the message boards. Using the provided Pret Case Study – answer the following questions using the provided template (File called: “Assessment 2 – Strategic Management – Response Template”) available on Blackboard in the assessment folder (the template has a guidance note explaining how it should be used). LINK TO CASE STUDY https://www.thecasecentre.org/educators/courses?id=1360868&pdid=172509&opid=855670 Question 1. What were the industry structure and strategic choices that enabled Pret to survive prior to Covid? Word-count 600 Weighting 30% 2. How has the Covid-19 pandemic impacted Pret’s business model? 600 30% 3. Which strategies would you recommend that Pret could follow to gain UK market share? 600 30% Overall: Composition N/A (included above) 10% • • • • • • • • The word-limit on this work is fixed in the template to test your ability to write concisely and to help you concentrate on content and forget style. The template and case study are both included on Blackboard in the Assessment 2 folder. The template has guidance notes that you should read. The case study is self-contained and there is NO expectation that you will do further research on Pret beyond the period of the case study. There is no expectation you should create a reference list – this is purely self-contained around the case-study. You can refer to concepts and ideas that we have used on the module – for example “What Pret has done here is an example of a differentiation strategy” but you do not need provide references. You cannot provide tables or create tables beyond what are in the Case-study – tables and figures should therefore be referred to as listed in the Case-study – for example – on page 4 of the casestudy there is a table 1 – you can refer to it as “(see table 1 of case-study)”. See below for detailed breakdown of how the marks are awarded. Assessment Information/Brief 2 Grading indicators (what we are looking for) A. Identifying success (30%) 1. What were the industry structure and strategic choices that enabled Pret to survive prior to Covid? 0-10% Absence 10-20% There is a limited attempt to provide a ‘high-level’ thesis/argument but with no supporting context/rationale/purpose and terms or the reader must infer a thesis about why Pret was initially successful. 20-30% Fails to provide adequate context, rationale, purpose, and terms for their proposed argument/thesis for why Pret was initially successful 30-40% Provides only a basic context, rationale, purpose, and terms for their proposed argument/thesis for why Pret was initially successful 40-50% Poor statement of context and supporting rationale for proposed argument/thesis for why Pret was initially successful. 50-60% Adequate statement of context and supporting rationale and evidence for proposed argument/thesis for why Pret was initially successful. 60-70% Provides clear context and some supporting rationale for why Pret was initially successful, and ‘success’ metrics are defined and some support for selection of said metrics. 70-80% Provides a largely consistent and sophisticated supporting rationale for why Pret was initially successful, and ‘success’ metrics are defined and there is a direct link to topic knowledge via the selective use of key points from casestudy. 80-90% Provides a sophisticated and strong argument about why Pret was initially successful and how ‘subway’ metrics are defined and were chosen. This is evident in virtually all parts of the response and is almost entirely grounded in the case-study material selected to support answer. 90%-100% Provides a sophisticated and strong argument about why Pret was initially successful and how ‘success’ metrics are defined and were chosen. This is Assessment Information/Brief 3 evident in all parts of the response and is entirely grounded in the case-study material selected to support answer. B. Identify the impacts of the crisis (30%) 2. How has the Covid-19 pandemic impacted Pret’s business model? 0-10% Absence 10-20% There is a limited attempt to provide a ‘high-level’ thesis/argument about the Pandemic but with no supporting context/rationale/purpose and terms or the reader must infer a thesis. 20-30% Fails to provide adequate context, rationale, purpose, and terms for their proposed argument/thesis for impact of the the pandemic. 30-40% Provides only a basic context, rationale, purpose, and terms for their proposed argument/thesis for the impact of the pandemic. 40-50% Poor statement of context and supporting rationale for proposed argument/thesis for the impact of the pandemic. 50-60% Adequate statement of context and supporting rationale and evidence for proposed argument/thesis for the impact of the pandemic. 60-70% Provides clear context and some supporting rationale for the impact of the pandemic, and ‘failure’ metrics are defined and some support for selection of said metrics. 70-80% Provides a largely consistent and sophisticated supporting rationale for the impact of the pandemic, and there is a direct link to topic knowledge via the selective use of key points from case-study. 80-90% Provides a sophisticated and strong argument about the impact of the pandemic. This is evident in virtually all parts of the response and is almost entirely grounded in the case-study material selected to support answer. 90%-100% Provides a sophisticated and strong argument about the impact of the pandemic. This is evident in all parts of the response and is entirely grounded in the case-study material selected to support answer. Assessment Information/Brief 4 C. Recommended strategy (30%) Which strategies would you recommend Pret to follow to gain UK market share? 0-10% Absence 10-20% Relies on single brief descriptive account of a single concept linked to strategy management or related business models or more generally management theory. No evidence of application of the concept to Pret. 20-30% Relies on single descriptive account of a strategy management theoretical concept or business models. Very limited evidence application of the chosen theoretical concept to Pret. 30-40% Relies on descriptive account of a limited range of strategy management theoretical concepts or business models. Limited evidence of attempts at application but not always related to Pret or difficult to see how application applies to Pret. 40-50% Relies on descriptive account of a limited range of theoretical strategy management concepts or business models. Limited evidence of attempts at application which are mainly applied to Pret. 50-60% Adequate understanding of the theoretical strategy concepts chosen with reasonable application to Pret. 60-70% Demonstrates a good understanding of theoretical strategy concepts and illustrate this with clear linkages to Pret as outlined in the case-study. 70-80% Demonstrates a consistent and sophisticated understanding of theoretical strategy concepts and able to make strong linkages to Pret which is more application rather than description. 80-90% Demonstrates a consistent and sophisticated understanding of theoretical strategy theory that make strong linkages to implementation to Pret and can offer some novel conclusions about what this means. Assessment Information/Brief 5 90%-100% Composition (10% weighting) Demonstrates sophisticated understanding of theoretical strategy concepts and able to make excellent linkages to organisational practices in Pret and activities within the Pret’s implementation of said concepts. Is your response clear and free of error? 0-10% Incoherent. 10-20% Largely incoherent. 20-30% Incoherent in significant parts of response. 30-40% Poor to adequate writing that may not flow well, be clear, concise, comprehensive, nor does use clear transitions. May not always use proper grammar and spelling. 40-50% Poor to adequate writing that may not flow well, be clear, concise, comprehensive, nor does uses clear transitions. Uses proper grammar and spelling in most of response. 50-60% Adequate writing that in parts demonstrates clear, concise, comprehensive, and has some clear transitions. Uses proper grammar and spelling. 60-70% Good writing that flows well: clear, concise, comprehensive, and uses clear transitions. Uses proper grammar and spelling. 70-80% Clear, concise, comprehensive, and uses clear transitions. Uses proper grammar and spelling. 80-90% Clear, concise, comprehensive, sophisticated and uses clear transitions. Uses proper grammar and spelling except for singular minor error. 90%-100% Clear, concise, comprehensive, sophisticated and uses clear transitions. Uses proper grammar and spelling. Free of error. Assessment Information/Brief 6 Assessment Information/Brief 7 Percentage Mark Level of Performance (based on overall mark awarded): 90-100 Outstanding 80-89 Excellent 70-79 Very Good 60-69 Good 50-59 Fair 40-49 Adequate 30-39 Unsatisfactory 20-29 Poor 10-19 Very Poor 0-9 Extremely Poor Also refer to the detailed Level 6 grade descriptors available on the module’s Blackboard. Assessed intended learning outcomes On successful completion of this module, you will be able to: Knowledge and Understanding On successful completion the student will be able to: 1. Demonstrate coherent and detailed knowledge and understanding of strategic management within a global and sustainable context. 2. Explain, critically analyse and evaluate conceptual frameworks, models and theories to aid strategic analysis and decision making 3. Identify strategic problems and issues facing a range of organizational types and situations 4. Generate and evaluate strategic actions and solutions to problems within complex and unpredictable environments. Transferable/Key Skills and other attributes On completion the student will have had the opportunity to: 5. Engage in debate about strategy and communicate information, ideas, problems and solutions effectively from a theoretical and a practical standpoint. 6. Extend their ability to research, analyse and interpret qualitative and quantitative data from a wide range of sources. 7. Consolidate cognitive skills in critical analysis and evaluation. 8. Identify and solve open-ended business problems involving the creation and assessment of alternative solutions. Practical, Professional or Subject Specific Skills On completion of the module, the student will have had the opportunity to/will be able to: 9. Seek new opportunities and demonstrate resilience and accountability; 10. Seek and value the views of others; Assessment Information/Brief 8 11. Be creative, innovative and enterprising when seeking solutions to business problems that are ethical, sustainable and responsible; 12. Act in a legal and socially appropriate manner; 13. Plan and manage personal development effectively at an individual level (time, behaviour and motivation) as part of a team (leadership, influencing and project managing). Module Aims 1. To acquire an organization-wide perspective through exploring strategy techniques and processes within the global environment. 2. To prepare students for a career in business and management and to develop the next generation manager. 3. To allow students to apply the knowledge and understanding of strategy to a variety of real world organizations. Word count/ duration (if applicable) Your assessment should be a total word count of 1800 - this word limit as indicated in the details above. Each question of the essay is enforced by the template and excludes any relevant tables, charts, diagrams provided in the appendix and bibliography. Feedback arrangements Formative assessment includes discussion of academic and professional journal articles, class discussion in seminars, clarification of topics, presentations and higher order questions. Formative feedback will be provided during the teaching sessions, and, where appropriate, via the Blackboard announcements. This will enable students to develop their knowledge and understanding of materials covered in the module. Summative assessments include: The summative marks and overall feedback will be provided using the assessment rubric in line with the grading guidance above, the L6 grade descriptors and the university guidelines via Turnitin/ Blackboard. Regular and consistent guidance for the assessment will be provided throughout to students in virtual seminars, study workshops and discussion boards. Support arrangements You can obtain support for this assessment by attending briefing lectures, and tutorials are aimed at helping different tasks of the assessments. Some relevant announcements will be made via the Blackboard as well to provide support and reminders for timely submissions. The relevant staff can be contacted via email, though it is important given the nature of the assessment that students attend the lectures and tutorials to enable more personalised support. The tutors will have virtual office hours that can be used -prior email to tutors to arrange appointments help in giving suitable time due to large student cohort. These office hours are advertised on the module’s Blackboard. It is vitally important that the students attend the assessment briefing sessions in lectures and also the ongoing support throughout tutorials from week 1 onwards during the semester 2. Assessment Information/Brief 9 askUS The University offers a range of support services for students through askUS. Good Academic Conduct and Academic Misconduct Students are expected to learn and demonstrate skills associated with good academic conduct (academic integrity). Good academic conduct includes the use of clear and correct referencing of source materials. Here is a link to where you can find out more about the skills which students require http://www.salford.ac.uk/skills-for-learning. Academic Misconduct is an action which may give you an unfair advantage in your academic work. This includes plagiarism, asking someone else to write your assessment for you or taking notes into an exam. The University takes all forms of academic misconduct seriously. You can find out how to avoid academic misconduct here https://www.salford.ac.uk/skills-forlearning. Assessment Information Please see the assessment information and the relevant company information attached herewith for the tasks, word count, and submission details. Personal Mitigating Circumstances If personal mitigating circumstances may have affected your ability to complete this assessment, you can find more information about personal mitigating circumstances procedure here. Personal Tutor/Student Progression Administrator If you have any concerns about your studies, contact the Student Progression Administrator. Assessment Criteria Please refer to the Level 6 Grade Descriptors available on the module’s Blackboard. The briefing sessions for the assessment will take place during the module and will outline the specific details of each task. The understanding of concepts, their practical application, and use of relevant analysis and information will be assessed in view of the Level 6 grade descriptors. You should look at the assessment criteria to find out what we are specifically looking at during the assessment. In Year Retrieval Scheme Your assessment is not eligible for in year retrieval. Assessment Information/Brief 10 Assessment 2 Strategic Management CRN 39297 Pret 1. What were the industry structure and strategic choices that enabled Pret to be survive prior to Covid? (max 600 words) 2. How has the Covid-19 Pandemic impacted Pret’s business model? (max 600 words) 3. Recommend strategies that Pret could follow to gain UK market share. (Max 600 words).