question archive Winning businesses develop strategic merchandise/product pla ns that support the company's overall business strategy, goals, and objectives
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Winning businesses develop strategic merchandise/product pla ns that support the company's overall business strategy, goals, and objectives. Specific promotions are planned by management and have fully developed financial plans to support the promotions. Promotions are well-planned so the stores can execute each promotion successfully and provide customers with outstanding products and service. Typically, a promotion has a specific strategy and targets a specific market segment. The objectives of the promotion may attracting new customers or increasing selling opportunities.
For this assignment, you will assume a customer perspective and visit two retail stores other than your own. During your visits, you will identify and assess elements of each store's merchandise/product strategies. The other stores may be competitors in your industry sector, or they may be in an unrelated sector. You may assume any type of customer perspective; here are a few ideas:
Instructions:
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