Instructions: Use outside research on consumer analysis to answer the following questions: Discuss how the use of focus groups helps businesses make decisions in the merchandise planning process

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Instructions:

1. Use outside research on consumer analysis to answer the following questions:
   1. Discuss how the use of focus groups helps businesses make decisions in the merchandise planning process.
   2. The use of questionnaires is a common practice when businesses conduct market and consumer research. What are the pros and cons of using questionnaires to conduct research?
   3. Compare and contrast the effectiveness of using email questionnaires, as compared to the traditional questionnaires used by businesses to gather consumer information. Judge which methodology serves businesses better, and explain why.
   4. Evaluate how demographic analysis helps buyers select the appropriate products for customers in their businesses.
   5. Explain why consumer research on multiple-member shared households is gaining importance for businesses.
   6. Identify the different types of factors that customers in a retail business consider when they shop and explain how businesses can turn one-time customers into regular shoppers.
2. Compose your answers with a minimum of one paragraph per question (minimum of 6 paragraphs total). At least one outside research source is required for this assignment. Cite your sources according to APA guidelines.