question archive USES AND GRATIFICATIONS THEORY FOUNDING THEORISTS - Jay Blumler & Elihu Katz Media consumers are active
USES AND GRATIFICATIONS THEORY FOUNDING THEORISTS - Jay Blumler & Elihu Katz Media consumers are active
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USES AND GRATIFICATIONS THEORY FOUNDING THEORISTS - Jay Blumler & Elihu Katz Media consumers are active. They choose to use media for specific purposes. The theory explores why people use media and what people use media for. ? KEY USES AND GRATIFICATIONS OF MEDIA CONSUMERS 1. To Entertain 2. To Escape (diversion) 3. To inform (surveillance) 4. To socialize (social interaction) 5. To identify (personal identity)
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