question archive LO3- Guidelines Executive summary- detail on what the plan includes Mission Statement/Vision /company core objectives Market Research Types of research methods of research sampling methods probability non probability’ sampling technique used sampling framework /sampling size Market segmentation- is for the selectedresort • Demographic • Psychographic • Geographic • Behavioristic Questionnaire Survey Interpretation Statistical analysis Tool used/ filled questionnaires/responses received PACKAGEDetailed package design include pictures, descriptors Tools used for competitive analysis Identify the competitors of your resort Promotional strategies of those competitors Pricing strategy of competitors Pricing strategy used for the proposed package Apply butler’s model on resort Promotional tools for promoting the proposed package Placement – channel of distribution Budgeting for package Budgeting for promotion How your prosed package is going to meet the needs and wants of the target audience LO4 Apply the guiding principles for achieving sustainable tourism for a chosen resort ? Sustainability: ? Key principles of sustainable management Destination competitiveness and sustainability ? The challenges of resort management versus sustainability ? Managing and maintaining brand value, image and customer expectations Environmental policy, audits and initiatives ? Corporate social responsibility and ethical considerations
LO3- Guidelines Executive summary- detail on what the plan includes Mission Statement/Vision /company core objectives Market Research Types of research methods of research sampling methods probability non probability’ sampling technique used sampling framework /sampling size Market segmentation- is for the selectedresort • Demographic • Psychographic • Geographic • Behavioristic Questionnaire Survey Interpretation Statistical analysis Tool used/ filled questionnaires/responses received PACKAGEDetailed package design include pictures, descriptors Tools used for competitive analysis Identify the competitors of your resort Promotional strategies of those competitors Pricing strategy of competitors Pricing strategy used for the proposed package Apply butler’s model on resort Promotional tools for promoting the proposed package Placement – channel of distribution Budgeting for package Budgeting for promotion How your prosed package is going to meet the needs and wants of the target audience LO4 Apply the guiding principles for achieving sustainable tourism for a chosen resort ? Sustainability: ? Key principles of sustainable management Destination competitiveness and sustainability ? The challenges of resort management versus sustainability ? Managing and maintaining brand value, image and customer expectations Environmental policy, audits and initiatives ? Corporate social responsibility and ethical considerations
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LO3- Guidelines Executive summary- detail on what the plan includes Mission Statement/Vision /company core objectives Market Research Types of research methods of research sampling methods probability non probability’ sampling technique used sampling framework /sampling size Market segmentation- is for the selectedresort • Demographic • Psychographic • Geographic • Behavioristic Questionnaire Survey Interpretation Statistical analysis Tool used/ filled questionnaires/responses received PACKAGEDetailed package design include pictures, descriptors Tools used for competitive analysis Identify the competitors of your resort Promotional strategies of those competitors Pricing strategy of competitors Pricing strategy used for the proposed package Apply butler’s model on resort Promotional tools for promoting the proposed package Placement – channel of distribution Budgeting for package Budgeting for promotion How your prosed package is going to meet the needs and wants of the target audience LO4 Apply the guiding principles for achieving sustainable tourism for a chosen resort ? Sustainability: ? Key principles of sustainable management Destination competitiveness and sustainability ? The challenges of resort management versus sustainability ? Managing and maintaining brand value, image and customer expectations Environmental policy, audits and initiatives ? Corporate social responsibility and ethical considerations
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