Company name - The Coca Cola company Please cite sources in text and at the end so I know information is valid. 1. Competition: Which organizations are competing with the firm directly by offering a similar product or service? What benefits do competitors offer that the firm does not? Note: Be sure to realize that the firm can have many different competitors in different business segments. Identify all competitors in all segments. 2. Technological: What major technological changes are occurring that affect the firm? 3. Ecological: Are the firm's products, services, and operations environmentally friendly?

Coca Cola competitors 

Technological changes affecting the company

Environmental friendliness of the company's products. 

Step-by-step explanation

Coca Cola Competitors 
Pepsi: It is the main competitor with strong distribution abilities. 
Red Bull: It offers carbonated energy drinks. 
Keurig Dr. Pepper: The company offers diverse beverages including coffee and juice drinks. 
Fever-Tree is another producer making carbonated mixers for alcoholic drinks. 
Monster-Beverage: Stands in the way of Coca-Cola's growth by offering energy drinks. 
Technological Changes
Use of Google technology to deliver personalized advertisements. Coca-Cola is using a lot of resources to replace its traditional approach of offering vending machines in various locations. The desire is to adapt to the changing retail landscape but this change might cost the company considerable revenue.
Increased digital connection with users. Coca-Cola is focusing on retro building and brand edge that might require top talent.
Online selling. Buying sodas is declining in physical locations. Coca-Cola may have to rethink its warehousing strategies. 
Ecological Aspect 
Coca-Cola has had minimal issues with the environment. the company is committed to the ecology and has invested a substantial amount of money in recycling, reusing, and reducing the effect of plastic pollution. It can be said to be an environmental-friendly company confirmed by its "green" status achievement. The US Green Building Council also gave it a "Gold" rating.