31) Andrew spends two hours in Canadian Tire looking for seat covers for his truck. He checks carefully to compare price, suitability to the model, quality and style before he makes his purchase decision. For Andrew, the seat covers are a good.

A) unsought

B) durability

C) shopping

D) staple

E) convenience

32) In general, farm goods make up what category of materials?

A) processed materials

B) packaged materials

C) fresh materials

D) raw materials

E) finished goods

33) What is the name for products which have no brand name or identifying features?

A) no name brand

B) store brand

C) generic brand

D) individual brand

E) private label brand

34) A bank purchases 15 boxes of legal paper for its printing and document copying needs. For the bank, the paper is considered a(n)

A) component part.

B) raw material.

C) processed material.

D) supply.

E) accessory equipment.

35) A name, term, symbol, or design (or combination of them) that identifies goods and services is called a

A) brand name.

B) trademark.

C) logo.

D) brand.

E) brandmark.

36) When the same brand name is used for a group of related products, a strategy exists.

A) family brand

B) uni-brand

C) mono-brand

D) multibrand

E) homogeneous brand

37) When a company uses the equity in another brand name to help market its own brand name, it is

A) co-branding.

B) divesting.

C) equi-branding.

D) cannibalizing.

E) reversifying.

38) Using multiple brand names to enhance a product's image is an example of

A) generic branding.

B) sub-branding.

C) multiple branding.

D) co-branding.

E) private label branding.

39) A brand that captures the imagination of a small group of consumers who spread the word and make converts is a

A) micro-brand.

B) mini-brand.

C) cult brand.

D) niche brand.

E) pseudo-brand.

40) The Nike swoosh is an example of a

A) brand name.

B) patent mark.

C) trademark.

D) trade symbol.

E) product mark.

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