question archive 21In a conventional marketing channel, every member seeks to maximize its own performance, and has little or no concern for the overall performance of the total supply chain
21In a conventional marketing channel, every member seeks to maximize its own performance, and has little or no concern for the overall performance of the total supply chain
Subject:ManagementPrice: Bought3
21In a conventional marketing channel, every member seeks to maximize its own performance, and has little or no concern for the overall performance of the total supply chain.
22.There are three types of vertical marketing channels: corporate, contractual, and administered.
23.It is common for wholesaler-sponsored voluntary groups to offer the retailer both store site and location analysis as well as assistance in designing the store layout.
24.A franchise is a form of a vertical marketing channel.
25.One advantage of franchising is that the owner of a franchise must give up some freedom in making business decisions that the owner of a nonfranchised business would normally be allowed to make.
26.One disadvantage that a franchisor provides a franchisee is that by borrowing from the franchisor, the franchisee has access to a lower cost of capital.
27.Most franchisors normally provide financial assistance to existing franchisees.
28.Administered vertical marketing channels exist when one member of the channel takes the initiative to lead the channel by applying the principles of effective interorganizational management.
29.Retailers that are not part of a contractual channel or corporate channel will probably participate in different channels since they will need to acquire merchandise from many suppliers.
30.Interdependency is the major cause of the conflict found in supply chains.
