Dove is an American personal care brand. Search for information about Dove below. Make sure to provide links for all the sources that you have used for the answer.

 

1)  Integrated Marketing Communication Objective(s).

 

2) Positioning Strategy and Positioning Statement. The guiding statement that provides direction for creative concepts, communication initiatives, activities and plans.

 

3) What Is The Single Most Persuasive Message We Can Convey? What's the single most persuasive or most distinctive 'message' that should be integrated throughout each and every tactic, medium, activity and plan?  Key Benefit/ Promise/ Reason to Believe?  

 

4) Brand Character:  Descriptive words, Creative Strategy include tone, style, appeal.

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Explanations of the Above Problems

Dove Personal Care Products Company
Question 1.

 Dove has integrated four main Integrated Marketing Communication Objective(s).
Link: https://prezi.com/70ato1ppopvn/dove-integrated-marketing-communication-analysis/
• Creating brand awareness through real beauty campaigns to promote natural beauty among the customers. 
• The increasing desire for product consumption. Dove attains this by encouraging the target market to embrace their natural beauty and skin complexion. 
• Generating product interest. Dove promotes interest among customers by initiating beauty campaigns that eliminate stereotypes that revolve around the concept of beauty to improve self-esteem. 
• Initiating actions to promote product sales. Dove initiates sales through initiating personal connections with the customers.
Question 2. 

Positioning strategy and positioning statement 
Link: https://www.dove.com/us/en/stories/about-dove/our-vision.html
• Dove's positioning statement - "We believe beauty should be a source of confidence and not anxiety."
• Dove's positioning strategy -  Their positioning strategy focuses on women as they aim to help them restore their confidence and improve their self-esteem by improving their skin appearance. 
Question 3. 

Persuasive message for Dove
Link: https://prezi.com/70ato1ppopvn/dove-integrated-marketing-communication-analysis/?frame=b51f7511f119ae6bbdd83bd5062b511eba9eaf26
• As Dove's main focus in their customer base is women, the most persuasive message that should be incorporated in their products and marketing strategies is to empower women from different racial backgrounds. This will help them create a global brand with a wide customer base. 
• Women's appearance matters regardless of their racial and cultural background. Thus, identifying with the products as an empowerment platform will increase the customer base. 
Question 4. 

Brand character
Link: https://prezi.com/70ato1ppopvn/dove-integrated-marketing-communication-analysis/
• Doves brand character is exhibited in the adverts on TV and social media. It enhances "transparency confidence and inspires" women to pursue their personal goals. 
• Their creative strategies to motivate their targeted customers encourage them to embrace natural beauty, enhance emotional touch with the customers and use social media platforms.