brand - y food 

Their mission- to make healthy nutrition easily accessible in every situation

The attractiveness of marketing segment- post covid has led to greater health considerations and need to easily access nutritional meal

Targeting strategy = Product is accessible to many groups but this marketing strategy will focus on busy individual

define target audience 

People may easily get nutritious foods thanks to the items offered by Y Food. Y food caters to folks who are time-pressed but yet want healthy food that is easily available. Because of the high level of interest in this market area, Y Food is growing at a quick pace.

Step-by-step explanation

• In today's world, there has never been a greater need for people to have access to easy health food options. The global pandemic has brought into focus the need for people to take their health seriously, especially as we are spending more time indoors and cutting back on exercise. This has created an opportunity for Y food to expand its market reach beyond athletes and outdoors people, by targeting individuals who are busy with work, family or school.
• This includes professionals who work long hours and have little time to cook or prepare meals, students who also have time constraints and need quick access to available food, and athletes who require specific nutrients to supplement their training regimes. The target audience of Y food therefore are busy individuals who want accessible nutritious food. 
• Y Food's products are very attractive to the target marketing segment, because the current situation has made health and nutrition a priority for many people, and their products make it easy for people to access good nutrition. The attractiveness of this market segment means that Y Food is expanding rapidly.
• Y food aims to fill this need by producing convenient portable packs that can be used on-the-go or added quickly to other ingredients. These packs come in a range of flavors, so they appeal to a broad group of people.