Using IT to Create the Magic of Disney

1. Visit the website for 'Walt Disney World in Orlando' and browse the various rides and attractions. Make a list of the different technologies used in these experiences and group them into categories. Share your typology with other students.
2. What benefits do technologies such as the Magic Band offer attractions? Do you think this technology might pose challenges for managers and guests?
3. Do you have any privacy concerns about the use of technologies such as the Magic Band? Conduct an online search to learn how Disney Parks and Resorts manages these concerns with its guests.
4. How might smaller attractions with fewer resources implement some of the technologies used at Walt Disney World?

Walt Disney Company focuses on the following technologies;

1. Stuntronics.
2. Virtual reality
3. Machine Learning
4. Visual computing

Step-by-step explanation

• Stuntronics entails self-contained audio-animatronics designed to act as superhumans in acrobats. acrobatic androids use artificial intelligence to calculate precise trajectories and adjustments to safe and spectacular landings through the air. Disney has also created the first VR park. In DisneyQuest, the Disney park experience is shared to the world through virtual reality. In machine learning, Disney develops itineraries for customers hence minimizing the time they wait in line. the technology in visual computing at Walt Disney allows designers to narrate their stories using animations and other creative processes
• A Magic Band allows one to travel lighter for their vacations since it has several uses such as unlocking a Disney hotel room and purchasing food and  merchandise. RFID chips in the Magic Bands can be read from 30 feet away which puts credit cards and other personal information for the users at risk.
• Instances have been reported where other companies  are found using personal data for individuals using Magic Bands without their consent. Disney uses six policies to govern the Magic Bands that are on the privacy and legal page.
• Smaller attractions with fewer resources will elevate the Disney life. This will be done through extraordinary transformation of theme park experiences that will brighten people's lives.