question archive Define and explain the cultural imperialism argument as discussed in the lecture

Define and explain the cultural imperialism argument as discussed in the lecture

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Define and explain the cultural imperialism argument as discussed in the lecture. Next summarize a recent (since 2018) example of co-produced Western cultural imperialism. Finally, point out a possible cultural implication of Western media presence.

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DEFINITION AND EXPLANATION.

Cultural imperialism is the practice of promoting and imposing a powerful culture or language of one powerful nation in a different less powerful nation. 

 

EXAMPLE OF CO-PRODUCED WESTERN CULTURAL IMPERIALISM.

Cultural imperialism is prevailing in todays media climate, where core countries own majority of global media and export their cultural values (Afzal-Khan). For instance US media entertainment industries  are able to penetrate the global market and export their products and values. Studios like Disney use local production facilities in Asia, Europe and Latin America to create region specific programing there while still keeping the US-American culture. This influence can be seen in different Mexican and Brazilian soap operas where US_ American glamorous lifestyle is pictured. Hollywood films have dominated most global media markets and research shows that a big percentage of films in cinemas in the Europe are from US.

 

CULTURAL IMPLICATION OF WESTERN MEDIA PRESENCE.

Western media presence provides an substantial global transferal of cultural products and contributes to communicative networks and social structures.

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