question archive Define and explain the cultural imperialism argument
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Define and explain the cultural imperialism argument. Next summarize a recent (since 2018) example of co-produced Western cultural imperialism. Finally, point out a possible cultural implication of Western media presence.
Define and explain the cultural imperialism argument.
cultural imperialism is the notion that Western culture has become a dominant force over other cultures.
- Cultural imperialism can be seen in many forms including cultural hegemony, where Westerners dominate what is considered "high art" and influence other cultures through their artistic expression.
- Cultural imperialism stems from colonialism and westernization and has been seen as an extension of these terms.
- The argument starts with the observation that often western cultures impose themselves on other cultures which subvert the culture's authenticity.
- This result in a clash between traditionalist beliefs and practices of indigenous groups and those imposed on them by colonizers who determine what is culturally significant.
Argument: - a dominant culture imposes its values, beliefs and practices on the other cultures.
- This causes conflict as the "other" culture's traditional beliefs and practices are replaced with a new notion of what is culturally significant.
- The dominant culture also sees itself as "honoring" indigenous groups by their acceptance of these changes to their culture through imposing Western ways on them.
- The dominant culture believes it is honoring the indigenous cultures and therefore does not realize that it is oppressing them through cultural imperialism in that it: - denies their values and traditions, - does not recognize their rights to self-determination, or - misrepresents them and imposes their belief system on them.
Step-by-step explanation
The European release of Deadpool 2 is a recent example of co-produced Western cultural imperialism because - while it's being produced by Fox Studios in the US - it was co-produced by two European film studios, MediaPro and Constantin Film. While MediaPro isn't based in Europe, Constantin Film is wholly a part of Europe and considered to be one of the world's most important exporters of German culture. MediaPro and Constantin Films' collaboration in the production of Deadpool 2 showcases both studios' desire to produce popular films that can profitably be sold across Europe, as well as their desire to export German culture - especially with an American film that is strongly focused on humor.
Speaking of Germany and humour, the German-language title for Deadpool 2 (which was called Zwei: Zwillinge - Éminence grise in French) refers to the twins of German comic-book artist duo Hergé. The brothers created Arnold B. Schwarzenegger, who also appears in the film, while a member of a secret military organization taking part in WW2. In the film, he's only referred to as "Boss," which is similar to how Schwarzenegger's other comic-book alias, "The Terminator," is referred to in the film.
While on paper this may seem like a pointless reference, it's actually indicative of several common themes in Western culture: particularly the idea of a villainous organization using "Helicopter Parents" as its foot soldiers (the trope is known in Japan as a yakuza (Japanese mafia) and also popular for American superheroes; Japanese anime titles such as Akira and Ghost In The Shell also include this trope), and valuing Germany as a source of humour that doesn't rely on stereotypical Japanese stereotypes.
a possible cultural implication of Western media presence is that it may lead to a more general acceptance of Western cultural norms. Western culture is often thought to be superior to other cultures and many people in non-Western countries are resistant to accepting that idea. Furthermore, the spread of Western culture through mass media can cause people in different countries around the world to feel disconnected from their own cultures, including those who live in more traditional societies.
outline a possible cultural implication of Western media presence.
Cultural implications could include:
-The power imbalance between consumer and producer
-Nationalist ideology which would imply a return or an established position by preference for countries without any tangible value or advancement in their society (e.g. cultural imperialism, colonialism)
-The spread of Western consumerism and capitalism into other cultures.
-Growth of integration between Eastern and Western societies.
-Assimilation of the new media by traditional cultural groups (e.g. there is a trend for "Asianization" or other cultural variations as a response to Western culture)
-Non-Western people adopting Western images of women as well as their clothing, attitudes and lifestyles (e.g. wen a Chinese man marries an American woman they often tend to dress in the typical American fashion)
-Unconventional female beauty ideals (many are drawn to super models in magazines that promote unrealistic body standards).