Integrated marketing communications (IMC):   a

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Integrated marketing communications (IMC):

 

a. has a goal of presenting a consistent message about the product and/or company.

b. is only concerned with managing the sources of brand contacts with potential customers.

c. is easy to understand and just as easy to implement.

d. encourages the customer to move directly from the awareness stage to the purchase stage.

e. coordinates all elements of the marketing communications program except personal selling.