case 17 Case Assignment QuestionsUnilever's Purpose-Led Brand Strategy: Can Alan Jope Balance Purpose and Profits?ASSIGNMENT QUESTIONS

1.Does it seem that Unilever has made a commitment to operating in a socially responsible manner? Based on the five components of a socially responsible strategy depicted in Figure 9.2 in Chapter 9, is Unilever's strategy socially responsible? How does it address the needs of all of its stakeholders? Explain.

 

Case 17- "Unilever's Purpose-led Brand Strategy: Can Alan Jope Balance Purpose and Profits?" Use this article case to solve.

Does it seem that Unilever has made a commitment to operating in a socially responsible manner?

Unilever has made a commitment in  operating in a socially responsible manner.

Unilever follows a methodical approach to fulfilling its corporate social responsibility. This strategy is in line with the company's corporate citizenship objectives, particularly in terms of meeting the expectations and interests of customers as stakeholders. Unilever, for example, prioritizes CSR with consumers at the forefront. The approach also ensures the long-term viability of the company. This corporate responsibility plan caters to the following stakeholder groups, which are listed in order of importance in Unilever's consumer goods business:

• Customers (Highest Priority)
• Employees
• Investors
• Suppliers
• Communities

Based on the five components of a socially responsible strategy depicted in Figure 9.2 in Chapter 9, is Unilever's strategy socially responsible?

Environmental Responsibility

Unilever is switching to renewable energy in all of its facilities, searching for new low-carbon components, growing its plant-based product line, and producing fossil-free cleaning and laundry solutions.

Unilever is leveraging its clout to push forward in other parts of their value chain. The brands of Unilever are aiming to lessen the environmental impact of their products when they are used by consumers. Governments, businesses, and other partners are being urged to raise their aspirations and join the race to zero emissions.

Social Responsibility

The Unilever Compass corporate strategy lays forth how we'll achieve that goal.
Serving its stakeholders is at the heart of what the Unilever Compass does.
It emphasizes the non-negotiable imperative of human rights observance. It also lays out ambitious action plans to address the most pressing issues of our time, using the full scope and effect of our brands and moving further and faster through time-bound goals that generate positive change.

Philanthropic Responsibility

Communities are incorporated in Unilever's CSR strategy as stakeholders. Environmental protection and community development are among the concerns of communities. This group of stakeholders has a big say in how people think of Unilever. For example, by participating in the community, the company is more likely to build favorable consumer confidence. The Unilever Foundation is the company's primary corporate citizenship organization, and it serves these goals. The Foundation supports community cleanliness, nutrition, and personal development projects. Unilever can contribute to community development and business sustainability through these corporate social responsibility activities.

Economic Responsibility

In Unilever's corporate social responsibility approach, investors are ranked third. This stakeholder group is concerned about the consumer products industry's performance. Higher revenues and profitability, for example, boost investor happiness and confidence in the business. The capital available to fund Unilever's business is heavily influenced by investors. Through further business expansion, the corporation meets the interests of these stakeholders and the resulting corporate responsibility. Unilever's intense expansion tactics, for example, include a history of acquisitions to ensure supremacy in the consumer products sector. The company's efforts in product innovation for higher quality, as well as process innovation for improved efficiency, productivity, and sustainability, are all part of its CSR strategy. Unilever's success in addressing corporate responsibility is enhanced by the satisfaction of this stakeholder group.

Supply chain

Unilever's corporate responsibility approach involves suppliers. Suppliers, as stakeholders, have a vested interest in the company's success. Based on the availability of materials for creating consumer goods, this stakeholder group has a considerable impact on Unilever's commercial capability. The corporation maintains the Partner to Win strategic initiative as part of its CSR efforts to ensure mutual benefit between the business and this stakeholder group. The program meets the needs of suppliers by fostering substantial collaboration that benefits both Unilever and its suppliers. The program, for example, develops strategic plans to assist suppliers in expanding alongside the organization. Unilever's corporate social responsibility initiatives on sustainability thus have an impact on suppliers' economic actions, boosting the benefits of corporate citizenship.

How does it address the needs of all of its stakeholders?

Unilever has a strong track record of meeting its corporate social responsibility. The company's commercial partners, supply chain, and distribution networks have a global reach, allowing its CSR strategy to have a large-scale positive influence. Furthermore, having a larger market presence will help you perform better. Unilever, for example, can leverage its well-known brand to boost customer awareness of community problems. This suggestion underlines the need of raising public awareness to support the company's and connected organizations' corporate citizenship efforts.

Step-by-step explanation

REFERENCES

• https://www.icmrindia.org/casestudies/catalogue/Business%20Ethics/BECG164.htm