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Q.1) The essential administration process includes three stages system detailing, execution,
also, assessment and control. - Discuss.

Q.2) (a) The real essence of advertising today isn't serving the client; it is outsmarting and equipping one's
contenders. Momentarily clarify the four different ways this war can be
battled.
Q.3) (a) Explain the GE Multifactor Portfolio Matrix with appropriate models.
(b) Explain key ramifications of BCG framework model.

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