Does marketing have any ethics? Why or why not? Share some examples of business organizations that are engaged in ethical marketing 

 

Marketing ethics is a field of applied ethics that discusses the moral values behind marketing operations and regulation. Some fields of marketing ethics (advertising and promotion ethics) overlap with the ethics of media and public relations.In the sense of marketing, then, ethics applies to the tradition of all marketing practices of fostering justice, integrity, and empathy. Of course, one of the best ways to encourage ethics in a commercial context is to ensure that it is instilled in the culture and values of your business.As workers feel ready and willing to help sell the product or service, ethical marketing helps improve retention. ... A transparent organization that encourages responsible marketing will give employees a sense of mission and community a sense of value.

Here are 5 Examples of companies that have marketing ethics

In 2019, Apple earned the worst ranking for environmental reporting by Ethical Customer. ... Since, except in some exceptional cases the company had already achieved the removal of PVC, BFR and phthalates from its goods, it won Ethical Consumer's best ranking for its policy on pollution and toxics."Apple is committed to the highest standards of social responsibility across our worldwide supply chain. We insist that all of our suppliers provide safe working conditions, treat workers with dignity and respect, and use environmentally responsible manufacturing processes. ... This is what Apple states on its website.Apple is dedicated across our global supply chain to the highest level of social responsibility. We insist that all our suppliers have secure working conditions, treat workers with dignity and respect, and use production methods that are environmentally friendly. ... Apple says this on its website.

The Google Code of Conduct is one of the ways we put Google's values into practice. It's built around the recognition that everything we do in connection with our work at Google will be, and should be, measured against the highest possible standards of ethical business conduct.One of the ways we bring Google's principles into effect is through the Google Code of Conduct. It is founded on the recognition that everything we do in connection with our work at Google will be, and should be, evaluated to the highest possible ethical business behavior standards.

Amazon encourages a safe and secure environment free from abuse and risk, promoting unhindered independence for workers to perform their duties. The organization strongly discourages activities that are not in the best interests of Amazon or its clients, vendors, or their workers.

Social responsibility for Alibaba is derived from its public welfare mentality, and sustainable value is generated through business activities. Alibaba has set a goal from its foundation to make it easy to do business anywhere The public welfare genes of Alibaba are this natural service and altruistic nature.

Ferrari is committed to improving its manufacturing process performance and reducing the emissions of its manufacturing plants and vehicles. ... However, our dedication to reducing our effect on the environment is nothing new and has already achieved remarkable results.

I carefully analyzed the given questions and use my prior knowledge about what I have learned about marketing ethics, and I found out that marketing ethics are really mandatory to any business to be in their line in a consistent way because they have what we called corporate responsibilities towards nature , human race and society.