1) Which of these strategy roles appeals to you most - manager of a business unit in a multinational , in-house
strategy specialist or strategy consultant ? Why ?

2) What would you have to do to get such a role ?

Q1.

A Business-Level Strategy can help your organization achieve a competitive advantage in the marketplace. They provide a way to provide value to customers by exploiting  organization's core competencies.

1. Cost leadership strategy

The cost leadership strategy is structured around consumer habits to find the best deal for a product. Cost leadership strategy forces a business to look at the costs that are related to the manufacturing process, shipping and delivery of a product to a customer that will affect the price point at which they can sell their product to still return a profit.

2. Low-cost strategy

The low-cost strategy focuses on selling to a particular market or business rather than the general public. This strategy is used in much the same way as cost leadership, but it undercuts competitors so that businesses will see them as a more attractive and cost-effective option to buy from.

3. Differentiation strategy

The differentiation strategy uses product quality rather than price, to improve a company's prospects when weighed against competitors. For companies that want consumers to buy their products due to quality instead of price point, they should be implementing standards to improve the value and functionality of their products.

4. Integrated strategy

The integrated strategy uses the principle components of low cost and differentiation strategies to create a product that is of mid-level quality. A company would use this strategy to attract customers who want the next best level of quality for a lower price than high-quality items.

Q2

• Cost leadership strategy

This strategy is used in much the same way as cost leadership, but it undercuts competitors so that businesses will see them as a more attractive and cost-effective option to buy from.

• Low cost strategy

The goal of this strategy is to find the most cost-effective way to market and sell a product to customers, undercutting competitors with higher price points.

•  Integrated strategy

The integrated strategy uses the principle components of low cost and differentiation strategies to create a product that is of mid-level quality. A company would use this strategy to attract customers who want the next best level of quality for a lower price than high-quality items.

Step-by-step explanation

This is strategies that is used at business level by the managers at that level.