(a) How might you characterize channels of dispersion? What elements would administer your decision of
dispersion in the serious design of an industry?
(b) Propose a structure to assess the adequacy of ad.

Part A

There are many ways to characterize channels of dispersion. Some common ways are:
- By the type of media used: wired or wireless
- By the distance the signal travels: local, regional, national, or international
- By the type of service: voice, data, or video
- By the type of service provider: telco, cable, wireless, or satellite
- By the type of customer: business or consumer

The elements that would administer my decision of dispersion in the serious design of an industry are the type of industry, the geographical location of the industry, and the transportation and communication networks.
 

Step-by-step explanation

Part B

 The adequacy of ad in channels of dispersion can be assessed by examining the reach, frequency, and impact of the ad. The reach of the ad is the number of people who are exposed to it. The frequency of the ad is the number of times it is seen. The impact of the ad is the degree to which it affects people's attitudes or behavior.