question archive According to the BCG matrix, a business that is classified as a star has high growth and low market share
According to the BCG matrix, a business that is classified as a star has high growth and low market share
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According to the BCG matrix, a business that is classified as a star has high growth and low market share.
a. True
b. False
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Option b. False is correct.
The reason is that as per the BCG matrix, a star signifies a firm to be the one that has best market share and that can generate maximum possible cash.
