Strategic Business Networking Communication Plan Upcoming conferences Identify at least one potential conference you may attend to establish contact with your selected business contact . What are the details of the conferences you have identified ? Professional associations Identify at least one professional association whose members may be appropriate business contacts for the selected business relationship Provide the details of the associations you have identified . Other business networking opportunities Identify at least two other opportunities (or methods ) you may use to contact your selected business contact Research sources List your research sources here (at least two ). Evaluate contact methods What are the advantages of each contact method ? What are the disadvantages of each contact method ?

a. Meetings with boards and shareholders are both necessary for business contacts. Board meetings provide an opportunity for board members to convene to discuss or communicate business performance and make crucial decisions with corporate leaders. Shareholder contact meetings allow corporations to update the shareholders on current performance, aims, future goals, and business strategy.

 

These two types of meetings can be modest internal board meetings or prominent large-scale corporate events for shareholders, and they can be held yearly, biannually, or even quarterly, depending on the size of the firm and shareholder turnout.

 

b. Joining an association gives  you access to leadership opportunities that can help you develop the skills you'll need to progress your business career. Furthermore, you will frequently have the opportunity to attend important business conferences and conventions.

 

-eMarketing Association (eMA) The eMarketing Association (eMA) is the world's biggest worldwide association of eMarketing professionals, serving the online marketing community with tools and services. Teaches, informs, and supports digital marketers in the agency and marketing community, from small firms to major corporations, as well as nonprofit and educational organizations.

 

c. 1. Email marketing 

    2. Social media marketing 

 

d. Sources

https://www.emarketingassociation.com/

https://www.texty.pro/post/the-best-business-contact-methods-in-2022

https://www.rasmussen.edu/degrees/business/blog/top-professional-associations-for-business-students/

 

e. Email Marketing

Advantages:

Permission-based 

Flexible design

Shareable

Cost- effective

Scalable

Increased sales 

Segmentation and Personalisation

 

Disadvantages:

Resources and skills

Undelivered emails

Size issues 

Spam 

Design problems 

 

e.1. Social Media Marketing

Advantages:

You reach out to a vast number of people.
You are the one who creates your brand.
You have the ability to produce organic content. 

You have a direct line of communication with your target audience. 

You are in charge of driving traffic to your website. 
You can use paid advertising services if you want to.

Disadvantages:

You expose yourself to the risk or potential of shame.
You must devote a significant amount of time to your marketing.
You must wait for the results. 

 

Step-by-step explanation

a. Meetings with boards and shareholders are both necessary for business contacts. Board meetings provide an opportunity for board members to convene to discuss or communicate business performance and make crucial decisions with corporate leaders. Shareholder contact meetings allow corporations to update the shareholders on current performance, aims, future goals, and business strategy.

 

These two types of meetings can be modest internal board meetings or prominent large-scale corporate events for shareholders, and they can be held yearly, biannually, or even quarterly, depending on the size of the firm and shareholder turnout.

 

b. Joining an association gives  you access to leadership opportunities that can help you develop the skills you'll need to progress your business career. Furthermore, you will frequently have the opportunity to attend important business conferences and conventions.

 

-eMarketing Association (eMA) The eMarketing Association (eMA) is the world's biggest worldwide association of eMarketing professionals, serving the online marketing community with tools and services. Teaches, informs, and supports digital marketers in the agency and marketing community, from small firms to major corporations, as well as nonprofit and educational organizations.

 

c. 1. Email marketing for your products or services may be a quick, flexible, and cost-effective approach to contact new consumers while also driving return website visits. You may use email marketing to provide targeted and personalized communications. This might assist you in forging genuine connections with your consumers. It can also boost the effectiveness of your direct marketing operations.

2. Social media marketing may help you increase sales, attract traffic to your website, enhance your brand, and establish long-term relationships with your consumers. With social media listening, content development, data analysis, and follower interaction, it may become a complicated marketing approach. Then, using longer emails or conversational text messages, you may deal with it in greater depth.

 

d. Sources

https://www.emarketingassociation.com/

https://www.texty.pro/post/the-best-business-contact-methods-in-2022

https://www.rasmussen.edu/degrees/business/blog/top-professional-associations-for-business-students/

 

e. Email Marketing

Advantages:

Permission-based - People who have voluntarily selected to receive email communications from you will be on your marketing list. Customers that are truly interested in your products and/or services are more inclined to interact with you.

Flexible design - You can send simple text, images, or files, depending on what best matches your message. You have a variety of design possibilities to represent your company's branding.

Shareable - It's simple for consumers to forward and distribute your email content, boosting your reputation through viral marketing or word-of-mouth. This might persuade new clients to become loyal to your business.

Cost- effective - Email marketing may be substantially less expensive than other kinds of marketing. There are no expenditures for advertising, publishing, or media space.

Scalable - Email marketing may be used to reach both huge and small audiences.

Increased sales - People may instantly click on links and follow your call-to-action if you have a fresh promotion. Email marketing may be used at every point of the purchasing process.

Segmentation and Personalisation - You may personalize communications using email marketing. You may also categorize your marketing list so that your clients only receive communications from you that are relevant to them, which will increase their interaction with you.

 

Disadvantages:

Resources and skills - You must have the correct text, design, and marketing list for a successful email campaign. Consider outsourcing some of these parts if you don't have the time or abilities in-house.

Undelivered emails - Emails with poor design may not be delivered. Email software and internet service providers are likely to filter away emails that include spam terms or characters in the subject header or text, such as £££s, FREE, click here. Incorrect email addresses imply your communications won't reach the proper individual if you don't maintain your marketing lists up to date.

Size issues - It is necessary for files to be small enough to download rapidly. Emails with a lot of graphics may take a long time to load, which will frustrate your viewers and make them lose interest.

Spam - Consumers are irritated by commercial email, sometimes known as "spam." The receiver may discard or unsubscribe if your communications aren't targeted to the proper individuals. You must ensure that your email marketing conforms with privacy and data security regulations, as well as that it is correctly targeted at those who wish to receive it.

Design problems - Your email should be built in such a way that it looks well on numerous devices and email providers. It's possible that you'll have to choose between design and utility. Some people prefer to receive text-only emails; if this is the case, think about how your message will appear.

 

e.1. Social Media Marketing

Advantages:

You reach out to a vast number of people. Social media platforms are used by millions of individuals. It's a fantastic way for your company to reach out to a big number of people who are interested in your products or services.
You are the one who creates your brand. The potential to establish your brand is one of the benefits of social media marketing. You expose your brand to interested leads when you connect with them. The option to post free organic content helps you to create brand identification with your audience over time.
You have the ability to produce organic content. The opportunity to upload organic material for free on social media is a huge advantage for businesses. This provides your firm with several possibilities to connect with quality prospects at no expense. One of the reasons why businesses want to use these platforms is because of this.

You have a direct line of communication with your target audience. One of the few marketing tactics that allows you to communicate directly with your audience is social media. Because people choose to follow your social media account, you know who is interested in your business.

You are in charge of driving traffic to your website. You may upload material with a link to your website on most social networking networks. You may convince your viewers to click on the link if you provide intriguing content. This will lead them to your website, where they may discover more about your product and services.
You can use paid advertising services if you want to. Paid adverts allow your company to connect with prospective leads who haven't yet discovered your company. You may customise your adverts to show in the feeds of individuals who are seeking for your products and services on social media networks.

Disadvantages:

You expose yourself to the risk or potential of shame. On social media, it's really easy for a post to go viral. On social media, people keep a close eye on the good and the bad. You might wind up humiliating your employer and putting yourself in an unpleasant situation if you aren't careful with the stuff you upload.
You must devote a significant amount of time to your marketing. Social media marketing isn't a one-and-done approach. On these platforms, you must continually develop new material, post content, and communicate with your audience. One of the major disadvantages of social media is that it consumes a lot of time for businesses.
You must wait for the results. You want to know that your methods are effective and that your time commitment was worthwhile. You won't get fast benefits from social media marketing. The success of social media marketing is determined by the campaign's overall success. The success of your campaign is not determined by one piece of content. To assess the real success of your campaign, you must post many pieces of content over a period of time.