Kahueman and Tversky (1979) proposes that people have a (a)

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Kahueman and Tversky (1979) proposes that people have a (a) . That is, their reaction to losses is more intense than reactions to similar gains. In other words, losing $500 will result in more (b) feelings than The (c) feelings generated from winning $500. Other researchers have also found that most people do not like to take risks. Instead, when risky choices are made, it is usually because it is (d) as such. In such cases, the decision maker's conception of the decision —making situation [called (e) ) may have been in?uenced by a more positive formulation of the same problem.