Find the number of active users (1 Day, 7 Day, 14 Day, and 28 Day) during October 2021.
Calculate the ratio of 1 Day Active Users to 28 Day Active Users, expressed as a percentage.
Typically, this ratio is considered a measure of your website's "stickiness" or retention of users.
It should be 10% or higher for sites where content is refreshed daily, like news sites, or where
the site derives its revenue primarily from advertising. The ratio could be a lot higher for social
sites like Facebook and WhatsApp (> 50%). For Ecommerce sites like CompanyOne, where
usage is less frequent but of higher monetary value, the ratio is typically lower than 10%.
Also, compare the graphs for 1 Day Active Users to 28 Day Active Users. What conclusions can
you derive? Please provide a screenshot to support your analysis.

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