question archive Which of the following statements about brand equity is true? a
Which of the following statements about brand equity is true? a
Subject:MarketingPrice: Bought3
Which of the following statements about brand equity is true?
a. Customers ultimately determine the brand equity of a product.
b. Brand equity should never be viewed as an asset.
c. Industrial products can not have brand equity.
d. Private-label brands can not have brand equity.
e. Brand equity is determined by advertising.
