question archive Strategic Focus: Acquisition/Stimulate Demand Current Do: I drive a BMW because I like speed and performance Current Belief: Ferrari is too expensive, I rather buy a BMW for an alternative sports car Desired Do: I will buy a Ferrari because I want top of the line performance Desired Belief: Ferrari is a unique sports car that offers strong performance and unforgettable experiences Customer Proposition: Ferrari is the perfect sports car for those who want top-of-the-line performance and the unforgettable experiences
Subject:MarketingPrice: Bought3
Strategic Focus: Acquisition/Stimulate Demand
Current Do:
I drive a BMW because I like speed and performance