question archive Strategic Focus: Acquisition/Stimulate Demand Current Do: I drive a BMW because I like speed and performance Current Belief: Ferrari is too expensive, I rather buy a BMW for an alternative sports car Desired Do: I will buy a Ferrari because I want top of the line performance Desired Belief: Ferrari is a unique sports car that offers strong performance and unforgettable experiences Customer Proposition: Ferrari is the perfect sports car for those who want top-of-the-line performance and the unforgettable experiences

Strategic Focus: Acquisition/Stimulate Demand Current Do: I drive a BMW because I like speed and performance Current Belief: Ferrari is too expensive, I rather buy a BMW for an alternative sports car Desired Do: I will buy a Ferrari because I want top of the line performance Desired Belief: Ferrari is a unique sports car that offers strong performance and unforgettable experiences Customer Proposition: Ferrari is the perfect sports car for those who want top-of-the-line performance and the unforgettable experiences

Subject:MarketingPrice: Bought3

Strategic Focus: Acquisition/Stimulate Demand


Current Do:
I drive a BMW because I like speed and performance

  • Current Belief:
    Ferrari is too expensive, I rather buy a BMW for an alternative sports car
  • Desired Do:
    I will buy a Ferrari because I want top of the line performance
  • Desired Belief:
    Ferrari is a unique sports car that offers strong performance and unforgettable experiences
  • Customer PropositionFerrari is the perfect sports car for those who want top-of-the-line performance and the unforgettable experiences.
  • Explain the 5-Box process?

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