question archive Which of the following statements about a firm's promotional mix is False? a
Which of the following statements about a firm's promotional mix is False? a
Subject:MarketingPrice: Bought3
Which of the following statements about a firm's promotional mix is False?
a. Advertising is the most desirable promotional methods because it can reach a lot more consumers than any other promotional tools.
b. It is unwise to use only public relations campaign to communicate with the target market.
c. A firm may have to use a blend of promotional methods to achieve its promotional objectives.
d. Sales promotion is effective in generating sales in the short-term.
e. A firm's communications to a target market need to be consistent with each other.
