question archive After the initial success of the Accord and Civic models, Honda Motor Co
After the initial success of the Accord and Civic models, Honda Motor Co
Subject:MarketingPrice: Bought3
After the initial success of the Accord and Civic models, Honda Motor Co. had introduced the Acura model sedan into the market that offered more premium features and were sold at higher prices. Honda's strategy to manage its automobile product line is best considered as:
a. Upward stretching.
b. Product line filling.
c. Downward stretching.
c. Two-way stretching.
e. Product line pruning.
