BASED ON THESE 5 STEPS   1

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BASED ON THESE 5 STEPS

 

1. Assess the situation: Take a measure of the marketplace

Research existing attitudes and misconceptions to overcome

What are our target audiences and competitors saying about us?

 

2. Set realistic goals

Determine what we want target audiences to think and say about us

Key attributes (benefits not features)

Points of differentiation

Combine appeals to left and right sides of brain

 

3. Create messaging

Create messages before competitors and critics create them for you

 

4. Prioritize finite number of key messages (no more than three) so they can "stick"

 

5. Turn messages into copy

Focus on the positives: don't be defensive

Let others speak for you - use credible experts and customers to gain credibility

Be specific

Get and stay ahead of the curve - anticipate and pre-empt possible reactions (easier and more effective than damage control)

 

I need to write the following: 

 

• Research the history and current status of Twitter's reputation issues.
• Follow the "Five Steps" above, and based on the five steps above, I need to write 3 key messages. Key messages must be specific and written in full sentences.
• After that, I need to write one paragraph about each of the key message to promote positive aspects of Twitter