question archive Imagine you as a proactive consumer
Imagine you as a proactive consumer
Subject:CommunicationsPrice: Bought3
Imagine you as a proactive consumer. You are required to analyse and do some observation based on customer's review in online shopping. (Visit the online store virtually, such as Lazada, Shopee, Shien). Explain in detail your findings and relate the knowledge that you have gained in Chapter 3 (Individual Factors) and 4 (environmental Factors) DPM40083 Consumer Behaviour, each group will have to follow the instruction below: 1. Form group of 5 members from same class 2. Visit the retailer's in store virtually. 3. Regarding the observation at the store; 3.1 customer's review that influencing the decision making process at the store. 3.2 Consumers' motivation of buying by observe the consumers at the store. (virtually) 3.3 Shopping behaviour patterns at the store 3.4 Culture of the consumers according to identified customer segments in the selected store.
