question archive Ace Hardware sells snow-blowers and all the replacement parts for snow-blowers throughout its stores nationwide
Ace Hardware sells snow-blowers and all the replacement parts for snow-blowers throughout its stores nationwide
Subject:Project ManagementPrice: Bought3
Ace Hardware sells snow-blowers and all the replacement parts for snow-blowers throughout its stores nationwide. When evaluating the level of sales, Ace's management realizes that snow-blowers tend to sell better in the North than in the South because of the heavy snow and ice during the winter months. On the other hand whereas the reverse is true for chlorine and patio furniture, which produce a greater number of sales at Ace Hardware in the South. This example shows that:
a. Education shapes consumer preferences (e.g., opera vs. opry).
b. There can be cultural differences within a country.
c. Income facilitates certain consumer choices (e.g., Four Seasons vs. Motel 6).
d. Geographic distinctions among customers are used to segment markets
