question archive Please provide recommendations on how defining a media strategy will help an organization in crisis management
Please provide recommendations on how defining a media strategy will help an organization in crisis management
Subject:CommunicationsPrice: Bought3
Please provide recommendations on how defining a media strategy will help an organization in crisis management.
Things that should be included:
- Whether or not company will make remarks to news outlets
- Having the senior execs/leadership taking lead and being a public figure
- Uniform key messaging from all levels of an organization
- Important to formulate key narrative/message that is to be relayed which will have a specific amount of detail of incident, proactive steps taken, what the compensation (if any) will be
- around 300-400 words
