In your proposal, please take into consideration the following aspects: 1

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In your proposal, please take into consideration the following aspects: 1. What company/institution/market do you plan to study and who is your study aimed at? 2. What is the issue or topic you plan to analyse? 3. What is your motivation to study this company/institution/market and issue/topic? 4. What areas of management thinking do you plan to explore? • What is the broader scope of management thinking relevant to this topic or issue? • What do you expect to focus on? 5. What analysis do you plan to do and what sources of data and information will you need? 6. What is the expected contribution of your work? Assessment Criteria: Your work will be marked using criteria outlined in the PG Generic Marking Criteria (i.e., Comprehension; Analysis; Critical Evaluation; Academic Writing – see details below). More specifically, the assessment criteria for this assignment are as follows: • How well have you selected a company/institution/market and issue/topic that offers a novel and interesting area to explore issues of management practice? • Does your motivation for the study reflect an understanding of the issue to be faced, the opportunity to be gained and how this will expand your knowledge and skills? • How well have you related your area of study to academic thinking and management practice? • What specific examples of models, concepts or fields of research have you given?