question archive Develop an email which is to be sent to existing tenants whose lease is up for renewal in the next 12-months
Develop an email which is to be sent to existing tenants whose lease is up for renewal in the next 12-months
Subject:MarketingPrice: Bought3
Develop an email which is to be sent to existing tenants whose lease is up for renewal in the next 12-months. The email should be targeted at the tenant's office/facilities managers and would attempt to persuade them to renew the lease as soon as possible. The email should focus on accomplishing the following objectives: a) Persuades recipient to open the email. b) Provides information about the purpose of the email including reflecting an understanding of the macro-environment factors and how they may be affecting the tenant and its workforce. c) Prompts specific action such as visiting your website or clicking on certain links to find more information about the options that may be available and or encouraging the tenant to set up a time to meet with their account/leasing manager/agent at your company to discuss the lease renewal. MUST HAVE ELEMENTS FOR THE EMAIL: 1. Subject line: A compelling/creative header (the goal is to cut through the email fatigue many consumers & businesses already face from getting inundated by email marketers) 2. Email Body: Mix of text and visual content, e.g., an image (the objective is to keep the audience engaged with the email). 3. Email Body: Call to action elements - e.g., some sort of embedded buttons or images with an embedded URL, etc., that current tenants are encouraged to click to obtain additional information or qualify/receive an incentive or go to a specific landing page/micro-site be it the tenant portal or another page on your company's website. You do not have to develop a companion landing page. 4. For any interactive elements, please use the phrase "clickable" to identify such items.
