question archive You are the digital media manager at Widgets-R-Us, an e-commerce company that sells widgets directly to consumers via their website
You are the digital media manager at Widgets-R-Us, an e-commerce company that sells widgets directly to consumers via their website
Subject:CommunicationsPrice: Bought3
You are the digital media manager at Widgets-R-Us, an e-commerce company that sells widgets directly to consumers via their website. You usually use Google Analytics but you forgot your password and are unable to access it right now, and your boss wants a report on your latest campaign. Fortunately you have the raw data from the campaign, so you can do the calculations manually:
You ran ads on several different social networks for two months.
The call to action on the ads was to direct users to the website to purchase a widget.
You purchased a total of two million impressions at a total cost of $2540.
During the campaign there were a total of 5600 referrals from the ads to the website.
Of those, 420 users made a purchase during their session.
The average price of those sales was $16.
CALCULATE:
- The average CPM
- The average CTR
- The ROI of the campaign
