Question  1

Subject:ManagementPrice: Bought3

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 1. Why is India an attractive market for Starbucks? 

2. What is Starbucks’ international strategy? Is it more of adaptation or standardization? 

3. Why did Starbucks enter India with a joint venture? 

Please use your own words. No references allow.  You must thoroughly answer all the questions (min. 300 words). You need to draw from theories and concepts rather than using common sense. Chapter materials are on the PowerPoint.