question archive Advertising, PR and Sales Promotion A well-known rule of thumb in the advertising industry is "Sell the sizzle, not the steak"—that is, in advertising, the goal is to sell the benefits of the product, not its attributes
Advertising, PR and Sales Promotion A well-known rule of thumb in the advertising industry is "Sell the sizzle, not the steak"—that is, in advertising, the goal is to sell the benefits of the product, not its attributes
Subject:MarketingPrice: Bought3
Advertising, PR and Sales Promotion
A well-known rule of thumb in the advertising industry is "Sell the sizzle, not the steak"—that is, in advertising, the goal is to sell the benefits of the product, not its attributes.
Why do you think this is important? Using a well-known ad, identify the selling points in it and determine if they are benefits or attributes.
