question archive Strategic and contingency planning begins with an analysis of the firm's internal and external strengths, weaknesses, opportunities and threats (SWOT)
Subject:ManagementPrice: Bought3
Strategic and contingency planning begins with an analysis of the firm's internal and external strengths, weaknesses, opportunities and threats (SWOT). However, a resource-based view (RBV) analysis of the firm extends beyond the traditional SWOT by integrating internal and external perspectives.