COVERED TOPICS: An existing product/brand

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COVERED TOPICS: An existing product/brand. Critically evaluate the marketing strategy (including the current advertisement) for that product/brand using the tools and concepts learnt in the course. Develop a better marketing strategy and provide justifications for your new strategy.

FORMAT:

1. A Title slide.
2. An Introduction slide.
3. Speaker notes on all substantive slides.
4. Eight to ten (8-10) slides covering responses to the assignment topics.
5. Twelve to fourteen (12-14) slides in presentation style with Speaker Notes.
6. In-text citations where needed on the slides and/or in speaker notes.
7. A Conclusion slide.
8. A References slide in APA 7th Edition Guidelines

FOR POTENTIAL FULL CREDIT:

1. Make use of marketing concepts from the readings and other sources.
2. Presentations must have a page with at least two (2) proper references.
3. Presentations must have in-text citations in the slides from credible marketing sources
4. Presentations must have at least one reference from the textbook.
5. Support your answers to each question with a real-world example.