question archive Carrefour is a large multinational supermarket brand that is present in many different markets (countries) in Europe and Asia

Carrefour is a large multinational supermarket brand that is present in many different markets (countries) in Europe and Asia

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Carrefour is a large multinational supermarket brand that is present in many different markets (countries) in Europe and Asia. Carrefour has a private (store) brand. What are the private branding strategies that Carrefour can select from? Provide the rationale and circumstance of these strategies.

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