question archive Perceptual Map PROMPT: Create a perceptual map for these major theme parks: Walt Disney World, Universal, Six Flags, Busch Gardens, and Cedar Point
Perceptual Map PROMPT: Create a perceptual map for these major theme parks: Walt Disney World, Universal, Six Flags, Busch Gardens, and Cedar Point
Subject:MarketingPrice: Bought3
Perceptual Map
PROMPT: Create a perceptual map for these major theme parks: Walt Disney World, Universal, Six Flags, Busch Gardens, and Cedar Point. You determine the primary factors to place on the X and Y axis and how they are likely positioned by consumers. Describe your map, why you chose each factor for X and Y, and whether you feel these companies have a clear space in the minds of consumers. Upload an image of your map for your peers to review. (This can be a simple Word document with basic x and y axis lines, or you can use another software program and save your image as a .jpg to be added here. It should be limited to Word, .jpg, or .pdf files to ensure others can view it. It is best to paste it within the response.)
