question archive Assess and contrast the concepts of 'share of market (SOM)' and 'share of voice (SOV)' and discuss the implications for advertising budgeting

Assess and contrast the concepts of 'share of market (SOM)' and 'share of voice (SOV)' and discuss the implications for advertising budgeting

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Assess and contrast the concepts of 'share of market (SOM)' and 'share of voice (SOV)' and discuss the implications for advertising budgeting.

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