Question 1:

Discuss how Nonaka's SECI model can be used in this company/organisation. [15 marks]

Notes:

What are the key explicit and tacit knowledge in the organisation/company you have chosen? Use Nonaka's SECI model to design a continuous process of knowledge conversion between different forms of tacit and explicit knowledge in that organisational context.

Question 2:

Discuss the structure and culture elements that you would build into the company/organisation. [15 marks]

Notes:

Which type of/what kind of organisational structure would best fit the company/organisation you have chosen and facilitate knowledge sharing/creation in the company/organisation?

What are the typical features of that structure?

What are the key organisational culture characteristics you would like to build into that company/organisation?

Question 3

Explain how these design features that you discussed above (in Q1 and Q2) would create intellectual capital and contribute to the competitive advantage of the company/ organisation. [15 marks]

Notes:

Discuss how your answer in Q1 and Q2 could help create intellectual capital (e.g. organisational capital, human capital) and social capital which in turn differentiate the company/organisation from its competitors in the knowledge age.

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