question archive Although Zappos has around 900,000 unique products in its warehouse, company executives think there is room for more
Subject:MarketingPrice: Bought3
Although Zappos has around 900,000 unique products in its warehouse, company executives think there is room for more. Zappos launches a campaign through its Facebook page asking for customers to vote on the next shoe for Zappos.com to carry. Zappos is utilizing ______ for this promotion.
a.crowdsourcing
b.e-mail marketing
c.outbound marketing
d.search engine optimization