How can marketers use technology to improve customer retention and enhance their bonds with customers?

 

Answer

Marketers can use ty6echnology to improve customer retention and enhance customer relationship by:

• Optimizing website for mobile
• send deals via mobile
• Use convenient customer support platforms.
• Keep customers up to date
• Easier questions and feedback
• Effective delivery

-Most businesses are conducted on mobile sites and if a company website is not optimized for a company usage is likely to lose customers to competitors whose sites are mobile friendly.Therefore optimizing websites for mobile will help in the retention of customers.

-Sending deals via mobile can help to retain customers since information such as promotions of the products and services are delivered to the customers mobile devices which is so appealing to them.

- Use of convenient customer support platform that reaches most of the target customers will greatly help in the retention of the customers who feel satisfied by the information they get through the proper support platforms.

-Keeping customers up to date on latest changes and developments of the new products in the markets or the locations of sales stores maximizes customer relations without much investment.

-Technology allows customers to reach the business at a time convenient to them not necessarily working hours by use of email or web submission forms.Buyers can share easier questions and feedback via social media thereby increasing the relationship between customers and the business.

- Effective delivery of information or programs through the best social media will increase the relationship between the business and its customers.