1)Identify and describe a micro-culture that you belong to using target market profiling variables; consider the following microculture categories or definitions: ·        Regional ·        Ethnic ·        Religious ·        Income/social class ·        Demographic/generational ·        Consumer/brand ·        AIO 2)Suggest a product or service that might appeal to this group, but which would not target the group as it primary target market

Subject:ManagementPrice: Bought3

Share With

1)Identify and describe a micro-culture that you belong to using

target market profiling variables; consider the following microculture categories or definitions:
·        Regional
·        Ethnic
·        Religious
·        Income/social class
·        Demographic/generational
·        Consumer/brand
·        AIO


2)Suggest a product or service that might appeal to this group, but which would not target the group as it primary target market.


3)What would the creative strategy look like?
·        Appeal techniques (Rational vs. Emotional appeal; Humour/Sex/Fear/Product Demonstration/Endorsement etc.)
·        Source effects (credibility; attractiveness; likeability; meaningfulness)
·        Message construction (conclusion presentation; comparative strategy; complexity)